Roku is obviously making a sustained play in the affordable smart TV market, with its likeable Roku OS providing a much slicker interface than you used to find in such a cheap television set. This news follows on from the announcement last week of an affordable range of Sharp Roku TV sets, with prices ranging between £150 and £450. LONDON 20 July 2023 Today, Roku announced the arrival of Polaroid Roku TV models at Asda in the U.K. The Polaroid Roku TV 55-inch 4K model is available nationwide in Asda stores from today at a price of £349. Available exclusively at Asda, Polaroid Roku TV models deliver value, simplicity, and enjoyment in a TV great for streaming. In terms of connectivity, its HDMI inputs support HDMI 2.0. On the technical front, the Polaroid Roku TV supports Dolby Vision and Dolby Audio. It’s also compatible with popular voice assistants including Apple Siri, Alexa, and Google Assistant. The new TV is also compatible with Airplay 2 for seamless iOS compatibility, so you’ll be able to seamlessly push content from your iPhone. You can also access popular music streaming services through Roku OS, including the likes of Spotify, Apple Music, and Amazon Music. Besides an integrated Freeview tuner providing a traditional terrestrial TV set-up, Roku’s involvement gives the Polaroid Roku TV full access to all of the major and minor streaming services – think Netflix, Disney+, Prime Video, Paramount+, and the like.